THE NEXT GREAT IDEA

The Next Great Idea - Instead of Cheap, Different or useful let's go for collectible, alike and continuity.

I have customers that are always looking for that next great idea.

They generally ask for something they haven't bought or used before so they can give thier customers or prospects something different.

Some people want something useful as well. The other thing they need is a cheap price. Let me see, Different, Useful, Cheap.

It's hard to get it all.

When I had the Trophy & Engraving business my customers wanted fast, quality and cheap. We offered a choice of 2 of the following.-High Quality-Dependable Delivery-Cheap Price. It's hard for them to pick 2 only .

Let's see-Different-Useful-Cheap. Same problem, hard to pick the right 2 qualities isn't it.

While I'm telling you this, I better let you know now that there are products that fall into this category but once the customer has bought them, they are no longer different.

Let's go with being not different.

Maybe we show some continuity with the customer / prospect / staff / etc.
Maybe we could use the same item but change the logo / text / colour / etc.
Maybe the result would be an appreciation for the continuity of item from that supplier.
Get known for that item. Start a collection. Have a contest for the most complete collection at a later date. Whatever comes to mind.
How many ways can you get your prospect to look at the cheap, different and useful item you gave them?

Call me for ideas Rod Winning rod.winning@gmail.com or rod-fairways@hotmail.com
Labels: Cheap, collection, contest, different, image building, Promotional Products, team, useful