Fast, Cheap or Good, pick two for pricing

The Next Great Idea - Cheap, Different or useful (choose 2 ?)
This reminds me of the person that asks for high quality, cheap price and fast delivery. We always had to say Pick the two that are most important. The price is affected by each one of the components.

My customers are always looking for that next great idea.

They generally want something they haven't bought or used before so they can give their customers or prospects something different.

Some people want something useful as well.

The other thing they need is a cheap price.

Let me see, Different, Useful, Cheap.It's hard to get it all.

When I had the Trophy & Engraving business we offered a choice of 2 of the following.
-High Quality
-Dependable Delivery
-Cheap Price

It's hard to pick the 2 that you want.

Let's see-Different-Useful-Cheap Same thing, hard to pick the right 2 items isn't it.

While I'm telling you this, I better let you know now that there are products that fall into this category but once the customer has bought them, they are no longer different.

Let's go with being not different.. Maybe we show some continuity with the customer / prospect / staff / etc.

Maybe we could use the same item but change the logo / text / colour / etc.

Maybe the result would be an appreciation for the continuity of
items from that supplier.

Get known for that item. Start a collection.Have a contest for the complete collection. Whatever comes to mind. How many ways can you get your prospect to look at the cheap, different and useful item you gave them?

Call me for ideas Rod Winning rod.winning@gmail.comor info@winningfairways.com