Saturday, June 30, 2007

IT TAKES A COMMUNITY To Raise a successful business

It takes a community to raise a successful business.
Everyone working in concert.
Staff, Suppliers, Customers, IT, Couriers, Banking, Family, everybody.

Do you really know what you want for your business or even from your business?

Once you decide, and I'm not really the guy to tell you what you need, you will want to find a way to reach your goals.

Everyone knows that you need a goal and a plan. Pretty easy to say.
Might as well just write it down now and head off in the right direction. Remember, the goal keeps changing. When you think you're getting close to your goal, take another look at where you started and where you want to be. Things change eh?

My business is aimed at helping people who are helping themselves. Helping yourself probably started when you first had the idea to be in business or when you took on that new job.

If you want to get yourself and your business noticed amongst the crowd of competitors, suppliers and customers, try advertising through promotional products directed to the target.

If you want to promote your product, company or event, try advertising through promotional products directed to the target.

If you want to reward your faithful, loyal, hardworking, innovative employees, try rewards through promotional products directed to the target.

If you want to be remembered and stand out at a Trade Show event, try promotional products directed to the target.

If you want to succeed in general, try a promotional products program directed to the target.

Just one target at a time? That's up to you. Who or what is the Target, your Target?

The target is the person you need on your side all the way to reaching your goals.

The target is not just a customer but it is a supplier, tradesman, IT person, key employee, general help employee, their families, your family and friends.

The target is the community in which you live and work.

AS IT TAKES A COMMUNITY TO RAISE A CHILD!

AND IT TAKES A COMMUNITY TO RAISE A FAMILY!

IT TAKES A COMMUNITY TO RAISE A SUCCESSFUL BUSINESS!

Do you see the comparison?
Call Rod Winning www.winningfairways.com
Rod Winning is the president of Winning Fairways Inc. Promotional Products for Success Rod has a background in business. contact at http://www.winningfairways.com/
rod-fairways@hotmail.com rod.winning@gmail.com

Monday, June 25, 2007

SO WHAT MAKES US THE BEST PROMOTIONAL PRODUCTS COMPANY? Nothing! It's People Doing Business With People

How do I find the best promotional products supplier in Canada?

If you're looking for the best promotional products company around, or the best in Canada, you'll have a hard time determining the winner.

Yes there are some very large companies selling across the country. Some of them have branch offices in major cities so you can deal with them locally. But any way you look at it you end up dealing with a sales person.

There are thousands of PP companies and they all offer virtually the same products from the large number of promotional products manufacturers from all over the world. You probably see the same catalogs from the different companies that call on you.


You may want to ask yourself a better question.

How can I find the sales person who will get the product, service, price and delivery that I need to complete my task of purchasing promotional products for our event?

After all , it all comes down to people doing business with people.

You are better off to find the person you can relate to and trust, most often through word of mouth (networking) or some other method of meeting with and talking to a PP representative who gets what you are looking for. Someone with whom you can relate to and feel confident.

Selection, Price, Quality and Delivery are all the important factors to be considered but trust is right up there. You must have the confidence that your order is being looked after and that the actual delivery and promises will be met.

Through my career in Steel Service Centre sales and 10 years as a Trophies & Awards company, my philosophy has been " I make it easy for you to do business with us".

Call Winning FairWays Inc. www.winningfairways.com rod-fairways@hotmail.com rod.winning@gmail.com

Saturday, June 16, 2007

Seven Ways To Focus On Your Business - Promotional Products are a tool

If you focus on your business, it will cause your customers to focus on your business too.
Promotional products are a tool to help this 'focus' process.

Here are 7 ways to Focus on Your Business
  • Write down your goal and vision.
  • Keep your eyes on the prize.
  • Develop many ways of moving towards your goals.
  • Use all the tools available.
  • Don't spread yourself too thin.
  • Keep some 'slush' time for emergencies.
  • Plan time-outs for yourself.

When you look back at the goals and vision you wrote, make notations regarding the achievements you've made and the path you are on. Adjust the goals as required. Add some new products or services. Eliminate the problem customer, products or services.

There are some cliches or thumb rules which always seem to be true, like
80% of your business will come from 20% of your customers.
80% of your sales will be done by 20% of your employees.
80/20 - I can't remember who's law that is but I know it works.
It's definitely not Murphy's Law which is 'if anything can go wrong, it will".

It's prudent to remember these laws, and just get on with business.

Things happen but the prize goes to person that rolls with the punches, survives and comes back smelling like roses.

You hear of this person often. Most people will say they are lucky, but they are most likely smart, intuitive and flexible.

Make the most out of any situation.

You have it in you to do what you want. Make the plan, work the plan, prepare for the worst, hope for the best and take whatever comes, in your stride.

My friend Greg Nichols at www.effectivemarketing101.com says 'It's not important to get it perfect just get it going'

Promotional products are a tool in the grand scheme of things. Use them wisely.


Call me, Rod Winning rod-fairways@hotmail.com www.winningfairways.com

Saturday, June 9, 2007

THE NEXT GREAT IDEA


The Next Great Idea - Instead of Cheap, Different or useful let's go for collectible, alike and continuity.

I have customers that are always looking for that next great idea.

They generally ask for something they haven't bought or used before so they can give thier customers or prospects something different.

Some people want something useful as well. The other thing they need is a cheap price. Let me see, Different, Useful, Cheap.

It's hard to get it all.

When I had the Trophy & Engraving business my customers wanted fast, quality and cheap. We offered a choice of 2 of the following.-High Quality-Dependable Delivery-Cheap Price. It's hard for them to pick 2 only .

Let's see-Different-Useful-Cheap. Same problem, hard to pick the right 2 qualities isn't it.

While I'm telling you this, I better let you know now that there are products that fall into this category but once the customer has bought them, they are no longer different.

Let's go with being not different.

Maybe we show some continuity with the customer / prospect / staff / etc.
Maybe we could use the same item but change the logo / text / colour / etc.
Maybe the result would be an appreciation for the continuity of item from that supplier.
Get known for that item. Start a collection. Have a contest for the most complete collection at a later date. Whatever comes to mind.
How many ways can you get your prospect to look at the cheap, different and useful item you gave them?

Call me for ideas Rod Winning rod.winning@gmail.com or rod-fairways@hotmail.com
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