Wednesday, May 30, 2007
Fast, Cheap or Good, pick two for pricing
The Next Great Idea - Cheap, Different or useful (choose 2 ?)
This reminds me of the person that asks for high quality, cheap price and fast delivery. We always had to say Pick the two that are most important. The price is affected by each one of the components.
My customers are always looking for that next great idea.
They generally want something they haven't bought or used before so they can give their customers or prospects something different.
Some people want something useful as well.
The other thing they need is a cheap price.
Let me see, Different, Useful, Cheap.It's hard to get it all.
When I had the Trophy & Engraving business we offered a choice of 2 of the following.
-High Quality
-Dependable Delivery
-Cheap Price
It's hard to pick the 2 that you want.
Let's see-Different-Useful-Cheap Same thing, hard to pick the right 2 items isn't it.
While I'm telling you this, I better let you know now that there are products that fall into this category but once the customer has bought them, they are no longer different.
Let's go with being not different.. Maybe we show some continuity with the customer / prospect / staff / etc.
Maybe we could use the same item but change the logo / text / colour / etc.
Maybe the result would be an appreciation for the continuity of
items from that supplier.
Get known for that item. Start a collection.Have a contest for the complete collection. Whatever comes to mind. How many ways can you get your prospect to look at the cheap, different and useful item you gave them?
Call me for ideas Rod Winning rod.winning@gmail.comor info@winningfairways.com
Monday, May 21, 2007
It takes a community to raise a successful business.
Do you really know what you want for your business or even from your business?
Once you decide, and I'm not really the guy to tell you what you need, but you will probably want to find a way to reach your goals.
Everyone knows that you need a goal and a plan. Pretty easy to say. Now just write it down and head off in the right direction.
My Promotional Products 101 business is aimed at helping people who are helping themselves.
If you want to get noticed amongst the crowd of competitors and customers, try advertising through promotional products directed to the target.
If you want to promote your product, company or event, try advertising through promotional products directed to the target.
If you want to reward your faithful, loyal, hardworking, innovative employees, try rewards through promotional products directed to the target.
If you want to be remembered and stand out at a Trade Show event, try promotional products directed to the target.
If you want to succeed in general, try a promotional products program directed to the target.
What is the Target?
The target is the person you need on your side all the way to reaching your goal. The target is not just a customer but it is a supplier, tradesman, IT person, key employee, general help employee, thier families, your family and friends.
It takes a community to raise a family, and it takes a community to raise a successful business!
Do you see the comparison?
Winning Fairways Inc. is in the business of helping you reach the target and your goal.
Call Rod Winning info@winningfairways.com rod.winning@gmail.com
Once you decide, and I'm not really the guy to tell you what you need, but you will probably want to find a way to reach your goals.
Everyone knows that you need a goal and a plan. Pretty easy to say. Now just write it down and head off in the right direction.
My Promotional Products 101 business is aimed at helping people who are helping themselves.
If you want to get noticed amongst the crowd of competitors and customers, try advertising through promotional products directed to the target.
If you want to promote your product, company or event, try advertising through promotional products directed to the target.
If you want to reward your faithful, loyal, hardworking, innovative employees, try rewards through promotional products directed to the target.
If you want to be remembered and stand out at a Trade Show event, try promotional products directed to the target.
If you want to succeed in general, try a promotional products program directed to the target.
What is the Target?
The target is the person you need on your side all the way to reaching your goal. The target is not just a customer but it is a supplier, tradesman, IT person, key employee, general help employee, thier families, your family and friends.
It takes a community to raise a family, and it takes a community to raise a successful business!
Do you see the comparison?
Winning Fairways Inc. is in the business of helping you reach the target and your goal.
Call Rod Winning info@winningfairways.com rod.winning@gmail.com
Monday, May 14, 2007
Timing, Timing, Timing (not location, l, l.)
Timing, Timing, Timing (not location, location, location)
10 steps to achieving max performance –through recognition, a key to promotional products 101
1. Timing, Timing, Timing. (Not Location, Location, Location)
Nowadays, you just don't know where the person your talking to on the phone or computer is located. Could be next door, same town or somewhere else in the world.
2. Quality (not cheap, does the trick)
3. Appropriateness (choose the award to match the event)
4. First Impression, Last Impression
5. Corporate Image Your image is important where every you are located. Most images now are projected through the phone or over the internet.
6. Achievability of contests or programs
7. Image building. Communicate/advertise the program, the winners
8. Reciprocation works and creates obligation
9. Consistency exudes reliability
10. Focus on your- Business- Product- Customers- Suppliers- Employees. Focus on each one, one at a time. Remember these items as Promotional Products 101 hopefully takes us through all the reasons and results of well executed promotional products programs.
Call Rod Winning rod.winning@gmail.com
or info@winningfairways.com
10 steps to achieving max performance –through recognition, a key to promotional products 101
1. Timing, Timing, Timing. (Not Location, Location, Location)
Nowadays, you just don't know where the person your talking to on the phone or computer is located. Could be next door, same town or somewhere else in the world.
2. Quality (not cheap, does the trick)
3. Appropriateness (choose the award to match the event)
4. First Impression, Last Impression
5. Corporate Image Your image is important where every you are located. Most images now are projected through the phone or over the internet.
6. Achievability of contests or programs
7. Image building. Communicate/advertise the program, the winners
8. Reciprocation works and creates obligation
9. Consistency exudes reliability
10. Focus on your- Business- Product- Customers- Suppliers- Employees. Focus on each one, one at a time. Remember these items as Promotional Products 101 hopefully takes us through all the reasons and results of well executed promotional products programs.
Call Rod Winning rod.winning@gmail.com
or info@winningfairways.com
Inukshuks - a constant reminder of relationships
INUKSHUKS - a symbol of dependence on strong relationships.
INUKSHUKS have become a great promotional product gift which carries many very good and intentional meanings. Although the original sign posts are found in North West Territories and the Arctic, they have become popular all over Canada and have been adopted bythe West Coast with a giant Inukshuk in Vancouver overlooking English Bay.Even the 2010 Olympic's has chosen it as their symbol.The most popular Inukshuks are made from frosted glass blocks and built into shape from 2" high to 11" high. They have become popular as Awards of excellence, Corportate team building, Sports achievement or just gifts from visitors.The Inukshuks we sell are made in Vancouver BC Canada.We always include a card which tells the story of the Inukshuk.The stories vary but have the same relative meaning.
INUKSHUKS Stone figures built to resemble humans, Inukshuks originally found along Canada’s northern shores are now popular in B.C. and throughout Canada. Built as landmarks to aid in navigation, the Inukshuk has been adopted as a symbol to remind us of our dependence on each other and the value of strong relationships.We value the Inukshuk an important promotional product.
Call for info and pictures Rod Winning info@winningfairways.com
INUKSHUKS have become a great promotional product gift which carries many very good and intentional meanings. Although the original sign posts are found in North West Territories and the Arctic, they have become popular all over Canada and have been adopted bythe West Coast with a giant Inukshuk in Vancouver overlooking English Bay.Even the 2010 Olympic's has chosen it as their symbol.The most popular Inukshuks are made from frosted glass blocks and built into shape from 2" high to 11" high. They have become popular as Awards of excellence, Corportate team building, Sports achievement or just gifts from visitors.The Inukshuks we sell are made in Vancouver BC Canada.We always include a card which tells the story of the Inukshuk.The stories vary but have the same relative meaning.
INUKSHUKS Stone figures built to resemble humans, Inukshuks originally found along Canada’s northern shores are now popular in B.C. and throughout Canada. Built as landmarks to aid in navigation, the Inukshuk has been adopted as a symbol to remind us of our dependence on each other and the value of strong relationships.We value the Inukshuk an important promotional product.
Call for info and pictures Rod Winning info@winningfairways.com
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