Would you like people to collect your promotional products?
Sometimes you can put your name on a little inexpensive trinket, which has no useful purpose, and you find that everyone wants one. They'll keep it for ever and always remember where it came from. It will graduate from their pocket/purse to their desk, to their dresser top and eventually into a box of keepsake things, but it will never be thrown away.
Interesting how that can happen, especially when most owners, managers & purchasing buyers take great pains to match the promotional product to their product, business, client base, trade show, office event, etc.
For the most part we supply fine quality products, chosen to represent the company for a long time as a useful and attractive gift or promotion.
It's true that customers are always looking for that next great idea.
They generally want something they haven't bought or used before so they can give their customers or prospects something different.
Some people want something useful as well.
The other thing they generally need is a budget price.
Different, Useful, Cheap.
There are many products that fall into this category but once the customer has bought them, they are no longer different.
Some customers may want to show some continuity with their promotional products for their/prospect / staff / etc. Maybe we could use the same item but change the logo / text / colour / etc. Maybe the result would be an appreciation for the continuity of items from that supplier. Get known for that item - start a collection. Have a contest for the complete collection. Whatever comes to mind. How many ways can you get your prospect to look at the cheap, different and useful item you gave them?
Call me for ideas. I own Winning Fairways Inc.
