Start a Collection of Promotional Products

Would you like people to collect your promotional products?

Sometimes you can put your name on a little inexpensive trinket, which has no useful purpose, and you find that everyone wants one. They'll keep it for ever and always remember where it came from. It will graduate from their pocket/purse to their desk, to their dresser top and eventually into a box of keepsake things, but it will never be thrown away.

Interesting how that can happen, especially when most owners, managers & purchasing buyers take great pains to match the promotional product to their product, business, client base, trade show, office event, etc.

For the most part we supply fine quality products, chosen to represent the company for a long time as a useful and attractive gift or promotion.

It's true that customers are always looking for that next great idea.

They generally want something they haven't bought or used before so they can give their customers or prospects something different.

Some people want something useful as well.

The other thing they generally need is a budget price.

Different, Useful, Cheap.

There are many products that fall into this category but once the customer has bought them, they are no longer different.

Some customers may want to show some continuity with their promotional products for their/prospect / staff / etc. Maybe we could use the same item but change the logo / text / colour / etc. Maybe the result would be an appreciation for the continuity of items from that supplier. Get known for that item - start a collection. Have a contest for the complete collection. Whatever comes to mind. How many ways can you get your prospect to look at the cheap, different and useful item you gave them?

Call me for ideas. I own Winning Fairways Inc.

info@winningfairways.com rod.winning@gmail.com rod-fairways@hotmail.com

FOCUS TO YOUR GREATEST STRENGTH AND GET STARTED

You'll see by the references of TV shows that this was originally posted about 2007 when Winning Fairways was my company.  Same message today but now the company is my daughter's, Corrine Doolan Johnstone.

How many of us actually follow the guru's message to write down our goals, check them daily, check them off and renew them regularly?

While flipping the TV last night, we came across Millionaire Inside on CNBC and heard some motivational speakers. Great stuff, and it always is, and they had a short list summary of what to do.

1. Choose 5 people as mentors, 3 to show the way and 2 to keep you on track.

2. Write down why it is important that you be rich. I know they meant real reasons, not just so you can have more money.

3. Change your environment. Change whatever is holding you back. Where you live, your job, your friends, whatever's keeping you from achieving your goals.

4. Shift your focus to your greatest strength. Do this tomorrow morning, think about it during the day and consider what you've thought about at night. Do this everyday.

You know, I'll probably tune in to that show again. I found it refreshing to actually think about myself and family during an evening TV bout rather than wondering if Horatio is going to catch the criminal on CSI Miami (which he always does).

Personally, I always get something out of the motivational speakers. I think there is a lot of common sense out there. I believe that most people are already doing the things that the gurus tell us. It's how they spin the message and put it into context with their own story. It's learning the tenacity and stick-to-it-ness that's the tough part.

So what doe's this have to do with promotional products? Well its all in the spin. While you're changing your focus, and your environment, you'll want to change the way others look at you and/or your business.

Give them something to see and feel, that will make them think of you. It could be some small give-away product, a ball cap, a tee shirt, a USB flash card, or anything with your company name emblazoned on it. Maybe even your slogan or motto.

DO SOMETHING and you'll feel better. Small steps add up. Just one new person or contact approached each day = 30 per month = 365 per year. IMAGINE 365 new contacts, just like that. Some of them will become your clients or customers. Some of them will tell others about you and they will come to you.

It's nice to talk about becoming a millionaire but while you're talking about it, start the ball rolling, get into something you like, become the expert at it, do something each day that'll move you towards your goal.

I'm Rod Winning ex-president of Winning FairWays Inc. Now Corrine.   Promotional Products for Success http://www.winningfairways.com rod.winning@gmail.com or Corrine@winningfairways.com